Google Ads Management for SMEs | Ursay Consulting
Google Ads — Paid Search

Google Ads that generate leads,
not just clicks.

Most SME accounts waste 40–60% of budget on irrelevant searches. We fix that — and make every euro accountable.

Book a free audit
agence google ads paris pme Ad ursayconsulting.com Google Ads PME Paris — Résultats Mesurables Audit gratuit · Campagnes sur mesure · Sans engagement Position 1 Concurrent — agence SEA généraliste concurrent.fr · Résultats variables · Tarifs opaques… Autre agence — Google Ads pour PME autre-agence.fr · Devis gratuit · Campagnes display… Avg ROAS 3.8×
€40M+Ad spend managed since 2012
3.8×Average client ROAS
−42%Avg CPA post-restructure
The problem

Running Google Ads is easy.
Running them profitably isn't.

Google Ads is a paid search platform placing your business at the top of results when prospects search for what you offer — targeting active demand. For SMEs in France, Google holds over 90% of search market share, making it the highest-intent paid channel available. But account structure, keyword match types, Quality Score and landing page experience all interact — and one weak link drains the entire budget quietly.

Wasted broad match spend: Default settings send ads to searches that will never convert.

Rising CPCs: No negative keyword strategy means competing against irrelevant queries.

Unreliable reporting: Conversion tracking misconfigured — impossible to know what's profitable.

Traffic that doesn't convert: Clicks landing on a generic homepage instead of a dedicated page.

What we manage

Three campaign types,
matched to your objective.

High intent

Search campaigns

Keyword-targeted ads for prospects actively searching. Tightly themed ad groups, precise match types, continuous negative expansion.

Full-funnel

Performance Max

AI-driven across all Google inventory — Search, Display, YouTube, Shopping. Best alongside Search for SMEs with defined conversion goals.

E-commerce

Shopping ads

Product listings at the top of results. Feed optimisation and structured product groups that maximise ROAS.

What's included

Everything to run and win on Google.

Keyword research & strategy — intent mapping, match types, negative list build
Ad copy & A/B testing — multiple variants per ad group, tested continuously
Smart bidding setup — Target CPA or ROAS calibrated to your real margin
Conversion tracking — GA4 and Google Ads tags verified and firing correctly
Landing page audit — Quality Score and CVR recommendations
Monthly plain-English report — clicks, conversions, CPA and next priorities
Process

From first call to live campaigns
in under two weeks.

01

Free audit call

We review your live account and show you where budget is wasted — before any commitment.

02

Strategy & proposal

Campaign structure, keyword plan and budget scenarios with projected CPL — in 48 hours.

03

Build & launch

Full account build, tracking verified, campaigns live within 5 working days.

04

Optimise & report

Weekly bid adjustments and monthly strategy review. Always transparent.

Frequently asked questions

Questions SMEs ask about
Google Ads management.

What is the minimum Google Ads budget?

We work from €1,000/month ad spend. Below that, data volume is insufficient for bidding algorithms to optimise. We model realistic CPL projections before recommending a budget.

How long before campaigns are profitable?

Most campaigns show meaningful data within 4 weeks. Smart bidding needs 30–60 days of conversion data to exit the learning phase and reach full efficiency.

We already run Google Ads — can you audit them?

Yes — this is our most common starting point. We audit the account, identify structural issues, and return a ranked action plan before proposing anything else.

Do we keep ownership of the account?

Always. Your account stays in your name. We manage it — you own it. Access revocable at any time, no lock-in, ever.

Find out exactly where your
Google Ads budget is going.

Book a free 30-minute account audit. We'll review your campaigns live and show you the three biggest changes we'd make — whether we work together or not.

Book my free account audit

No commitment · No pitch · jbernard@ursayconsulting.com